Behavioral Segmentation is the grouping users based on what they do in your app. You’ve already been using Behavioral Segments every time ..
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered thi..
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and marketers t..
Are you obsessed with the Rio Olympics 2016 and your favorite sports? How many medals did your country take home and which athletes won? P..
The MobileGrowth.org community is powered by Branch.io a popular resource for developers and marketers to learn the best user acquisition ..
In today’s crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile app. In fact, reviews are..
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a web inte..
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates h..
What core events and key analytics should track for your mobile app? CleverTap recently answered this important question on our Quora chan..
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like the below exampl..
The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages…on exactly the right ch..
Sometimes the most effective way to engage your users is via good old SMS. Maybe they don’t have your App or have opted out of Push or jus..
The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the form,
What is the number one key ingredient to making your email marketing campaigns successful? As a mobile marketer, the most important facto..
There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen. The users are spoilt for ..
Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation base..
In our latest SDK release (Version 2.2) we’ve added support for multiple users per device.
What best practices should you follow when implementing a mobile analytics and event tracking SDK for your app? What events and parameters..
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does it take to launch a succ..
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature engineering is ..