How We Define Customer Success at CleverTap

What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption, drive retention and mitigate churn. The Customer Success team is responsible for managing the technical and business relationships between a vendor and its clients. The primary aim of Customer Success is to rapidly build greater

The Best Metric to Measure Accuracy of Classification Models

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the accuracy of a classification model could be more complex and time-consuming. Before measuring the accuracy of classification models, an analyst would first measure its robustness with the help of metrics such as AIC-BIC, AUC-ROC, AUC- PR, Kolmogorov-Smirnov chart, etc. The

Introducing A/B & Multivariate testing plus more

Optimizing messages and campaigns is a crucial activity for any app marketer. We’ve just added three new ways to optimize everything you deliver – A/B & Multivariate Testing Split Message Delivery and Sending campaigns to an Audience Subset All three features are now available for Push. The other marketing channels we’ll roll out in the

Optimize campaigns for Black Friday & Cyber Monday

Black Friday is what the US retailers consider the mega shopping event of the year where traditionally all retail stores stay open till late and offer promotional sales to shoppers.  In 2015, for the first time, brick and mortar companies took a back seat to online shoppers. Adobe Digital Index reported that that shoppers spent $2.74

How we increased our Demo Signups by 40%

Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and optimized one of the most important pages – our online product demo signup page. Once someone fills up the demo request, we schedule an online, personalized walk-through of the CleverTap dashboard with them. Our existing product demo

Sleepless nights with MongoDB WiredTiger and our return to MMAPv1

We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It’s been a stable component in our system until we upgraded to 3.0 and promoted secondaries configured with WiredTiger as the storage engine to primary. To put things in context, we do approximately ~18.07K operations/second on one primary

iOS Rich Notifications Are Here!

Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms, now your notifications on iOS will be at parity with Android. Here is the rundown on the most important additions in iOS to enable you to create highly engaging experiences. Rich Content for Push Notifications Now

The User Product Life Cycle: Mobile App Engagement Tools & Tips

With over 30 million apps in the Google Play Store and iOS collectively, smartphone users have a variety of choices. Successfully launching your app and then getting is discovered and downloaded by the users is a herculean task by itself. If your app is liked by mobile users and your app is getting the desired

Build vs. Buy: What is the Best Analytics Solution For Your App

One of the biggest decisions a CTO will make is whether he should build and track his or her own analytics program or user a third party provider. Sunil Thomas, CEO for CleverTap recently answered a question on his Quora channel addressing why a company might integrate CleverTap or another provider instead of building their own

Mobile Growth Tips on App Retention, Engagement Metrics & Segmentation

Every Product Manager, Developer, and Marketer are actively searching for mobile growth hacker tips to help drive mobile engagement and app retention. What is the secret sauce in launching a successful app? Paul Brody, Chief Product Officer for CleverTap recently participated in a Branch Mobile Growth Chat to answer important questions about how to segment users

7 Key Tips For Your Push Notification Strategy

What are the 7 key tips for your push notification strategy? Kara Dake, Product Evangelist for CleverTap recently answered a question on her Quora channel on what best practices a Product Manager, Marketer or Developer should use for their push notification campaigns. CleverTap recently analyzed our platform’s mobile user behavior of over 100 million app

How to Act Like a Developer Think Like a Marketer

The world of apps is limitless. The app store has an app for every need. There are more than 30 million mobile apps collectively on Google Play Store and iOS. With multiple apps for everything, getting your app discovered and downloaded is only getting tougher. Driving engagement and growth retention are the prime concerns of

How to Improve Mobile Learning in Education Apps

The educational space is evolving at a rapid pace and for the better. As a father of two young children, I have a vested interest in the progression of educational tools that will be accessible for everyone. I recently answered the following question on my Quora channel about how to improve mobile learning in education apps:

10 Smart Mobile App Marketing Campaigns for Product Managers

The success of your mobile app depends on your ability to engage with your users based on their individual behavior and their actions within your app. Whether you’re a Product Manager or Developer, you need a smart mobile marketing strategy to drive user retention. CleverTap has outlined ten key customer life moments below and ten examples

Using Behavioral Segments for Analytics

We’ve seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well as how segments can be used (as before) to drive your marketing campaigns. Now let’s take closer look at how to use segments across all your analytics. Filtering Dashboard by Segments At the top of every

Behavioral Segmentation for Analytics and Engagement

What is Behavioral Segmentation? It’s the grouping of users based on what they do in your app. It can be as simple as users who launched the app for the first time in the past 30 days, to the more complex, such as your users acquired via a Facebook campaign in April who transacted 3 or more times in May